Studio 2.0

Turning Band into Brand

Studio 2.0 is an integrated approach to the production and brand development of bands and solo artists. Includes unlimited studio time with Euphonic Sound producers, the creation of a dynamic web presence, business plan, other creative material (band logos, album artwork, merchandise, website) and more. Studio 2.0 is designed around the needs of today’s indie artist. Want to turn your band into a brand?

Here is what Studio 2.0 Includes:

1. Unlimited studio time

-Unlimited time in the studio to get your sound right
-Includes pre-production, tracking, mixing and mastering

2. Business & Marketing Plan

-First off we help the band find the most suitable business model.
-Draft a goal oriented business plan
-Draft a marketing plan that includes at least two promotional strategies related to the release of the bands music.
-Draft a financial plan to budget for merch and keep track of sales

3. Brand Creative

- Band logo design / color scheme conceptualization
- Photos of band
- Merchandise Design (T-shirts, buttons, hats, etc.)
- Bio / Press Kit / EPK design

4. Website & Social Platform creation and initialization

-Creation of band website utilizing the open source content management system Wordpress
-Includes custom theme
-Setup & design of up to 6 or more social platforms

5. Album Artwork

-Design and layout of album cover and liner notes
-Design “singles art” for individual songs

6. Email Newsletter

-Training on the techniques of email harvesting
-Newsletter subscriber email list management
-Training on how to create a graphically dynamic email newsletter

7. Multi-Media Training

-Digital literacy assessment/training
-Training on all aspects of the bands website and social platforms
-basic photoshop training
-basic HTML

8. MP3 blogger research/submission

-identifying influential genre specific mp3 bloggers
-submission of bands EPK or MP3s for review.

9. Formatting, Authorizing and Optimizing

-Creative Commons
-Socan
-Soundscan
-Gracenote
-LCA (Library Of Canada Archives)

10. Consulting

-We consult on all aspects of the bands business effort for the entire period of their Studio 2.0 program.

Studio 2.0 comes in 5 and 10 song packages. $3500 for the 5-song Studio 2.0, and $6500 for the 10-song Studio 2.0.

Free Add Ons:

Creation of an Open Artist Development Group via the Euphonic Sound Online Community.

Coverage on Studio Manifesto, the official blog of the Euphonic Sound community, of the bands Studio 2.0 progress.

Optional Add Ons:

Music Video

- $1500 (Regular Price $2500)

The “Making of…” Documentary

A Euphonic Sound videographer will film all stages of the bands production expereince at Euphonic Sound, as well as a live performance of the band at a local venue, and interview footage from various locations. All this footage will then be artfully edited together in one of the three options below:

12 Min. documentary $350 (Regular Price $750)
20 Min. documentary $500 (Regular Price $1500)
30 Min. documentary $750 (Regular Price $2000)

Web Hosting

Including technical support from the Euphonic Staff.

$15/month

Studio 2.0 Online

Note: Studio 2.0 online is included in the Studio 2.0 service offered at Euphonic Sound. Studio 2.0 Online is for artist’s who do not need a recording studio, but do need help with their web presence.

Studio 2.0 Online includes: Artist Website & Social Media Connect

Artist Website

– Wordpress (hosting also offered)

Hosting is optional
Studio 2.0 Online Hosting is $15/month – Gives you unlimited tech support.

Social Media Connect

Finding the right balance of social networks for your brand. Setting them up (if you haven’t already), and aggregating the content on your website. Getting you started on building an online community around your music. We consult with you on how to become a leader and build a tribe around your brand. Most of what we know about being online purveyors of community can be found on our blog Studio Manifesto.

The price of Studio 2.0 Online is $400 and includes both Artist Website & Social Media Connect. They are also priced separately at $250 each

Building a website is not the same as building a web community. The truth is its easy for us to design band logos, websites, myspace pages, etc. But building an active web community is totally dependent on the band or artist. We build your web presence and train you to run it; we design and initialize your website and selected social platforms. We also set up a system for harvesting emails, creating regular dynamic email newsletters, and managing subscribers.

We propose to you a basic community building strategy that can serve as a general strategical frame work integrating the components of newly created and/or existing aspects of your web presence. But we stress that it is ultimately up to artist’s to develop their own online voice. For that we provide consulting along the way to help you find it.

Consulting and Tech Support sessions are arranged over Skype or Email.

For artists further along in the evolution of their web presence and not in immediate need of Studio 2.0 Online, you may want to consider the following consulting and web support services,

Additional Consulting and promotions service:

Consulting and basic promotion service including webmastering

– $150/month
Includes the following:
-One hour weekly meeting to discuss business operations
-One blog update per week
-Social platform management
-Email list management & monthly newsletter creation & distribution

Consulting and advanced promotion service including webmastering

– $300/month
Includes the following:

-Two one hour meetings per week
-Two blog updates per week
-Social platform management
-Email list management & bi-monthly newsletter creation & distribution

Advanced Social Media network marketing

– prices quoted individually

Here is a personnel message from James Pew regarding Studio 2.0

Also find out why

Studio 2.0 Right For You

Each and every artist is different, so every Studio 2.0 package is designed uniquely around the needs of the artist. Visit Studio Manifesto’s A Call To Recording Artists – Studio 2.0 Is Designed For You! to learn more about Studio 2.0.